There is also good evidence that “average” faces (faces without overly dramatic features) are also perceived as more attractive because the familiarity is easy for our mind to comprehend and appreciate. In fact, scientists have found that digitally combining and averaging hundreds of faces creates a more attractive result than any of the individual faces themselves.¹

Clinical Pearl: We want to smooth out features that may be too pronounced. Neurotoxins and filler are an excellent tool for these corrections. The goal is not to create exaggerated features like huge cheeks or lips, but to create a proportional appearance with subtle features.

Sage Fact: Ironically, you will often see unique and distinctive non- “average” features in models that add a “little something different” and provide contrast from the norm to make them more memorable. This is why some models don’t jump off the page as “traditionally beautiful”.

The non-structural portion of beauty and the most common concern of our clients is their skin. A youthful look is one where skin is smooth, moisturized, and homogenous in color.¹ As we age, our skin loses its elasticity, its thickness, and it develops wrinkles. Beautiful skin is acquired through consistent lifelong care.

Clinical Pearl: Neurotoxins can be used to improve the appearance of the skin by reducing fine lines and wrinkles. To rejuvenate the appearance of the skin we also need to stimulate new collagen and elastin. Injectable collagen stimulators and collagen induction therapy, such as microneedling with platelet rich plasma (PRP)⁴ trigger your body to increase collagen production. An increase in collagen and elastin allows for our skin to retain more moisture, and thus look more youthful.